My Why……..

A lot of jobs are ‘Groundhog Day’ treadmills that make you feel that every day is the same.

For design, not so. In the main, every day brings new challenges, problems to solve and projects to get creative with.

This constant supply of fresh requirements makes for an interesting and stimulating job.

Every project is an opportunity to solve a new and interesting problem, the feeling of never being done learning to design better and better, the creative buzz you get when digging into a new concept.

I love the way I can use my creativity so widely in my job and the feeling of being able to make the world just that little bit better…

“I love that design is everything, and everything you see is designed.”